Technical Sales Rep - Midwest

Role Coverage: WI, MN, IA, IL, MO, KS, NE, SD, ND, and NW Corner of IN

Reports to: Brandon Wulf, Regional Manager


The Technical Sales Representative will cultivate relationships and sell goods and services in an assigned geography or market. The TSR will network with engineers, owners, and contractors to ascertain needs and provide solutions that drive profitability and customer satisfaction. The TSR will have a thorough understanding of the dynamics in their assigned responsibility including revenue opportunities, competition and trends that will affect the business overall.

  • Identify projects and opportunities within designated geography

  • Develop accurate quarterly forecasts
  • Drive sales by promoting the brand at all levels of the sales funnel
  • Cultivate and maintain customer relationships by driving project specifications, providing technical expertise to end-users and owners, and partnering with distribution channels
  • Coordinate design engineers, owners, contractors, and channel partners to successfully close projects
  • Obtain a strong technical understanding of products and function as a consultative resource for design engineers, owners, and contractors (customers)
  • Provide monthly reports as directed on activity, include recent travel, market trends and competitive updates
  • Work with segment Engineering Specialists to provide technical support during specification development
  • ·nterview “true customers” to identify value propositions and adjacent opportunities, including additional sales and potential new products
  • Provide on-site technical assistance to meet customer needs and drive the value add
  • Conduct frequent “Lunch & Learn” presentations to engineering firms

These are the general duties and required to fulfill the Technical Sales Representative job description, not a detailed description of all work required. New duties and responsibilities may be required to meet the changing demands of the business.


  • Four-year college degree preferred

  • Must have experience working with engineering design firms, facility owners and operators, OEM equipment manufacturers and contractors
  • Strong presentation skills & basic computer skills
  • Travel – up to 50%
  • Valid driver’s license required
  • Must be task oriented and focused on priorities predicated upon the 80/20 principle
  • Ability to effectively interface with all levels of customer, company, and agency personnel

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Apply via our job posting on Zip Recruiter here: